Thursday, May 28, 2009

Not what ESPN/ABC or the NBA wants

While very exciting – perhaps the best playoff basketball in years – there is the chance that Kobe Bryant of the Lakers and LeBron James of Cleveland won't meet in the finals.
Translated: a ratings disaster for ESPN/ABC.
If Denver wins, it would be a wonderful thing for the Nuggets and their fans. If Orlando wins, it's the first trip to the finals in 20-something years.
But ABC/ESPN would much rather see the Lakers and Cleveland. Two star players, two major television markets. It would be just the thing to boost ABC's poor overall ratings.

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