So LeBron James is buying an hour of time on ESPN (where else?) to inform the world of his new choice of basketball team.
Big deal.
It smells of Tiger Woods' mea culpa from a few months back -- "I'll pick the spot, the interviewers, the questions." Just in case you're curious, buying an hour of time is more commonly associated with infomercials.
I can find other things to do instead of watching an hour of ESPN's breathless hyperbole (they are quite good at it) and then another hour of dissecting their created hyperbole. Most intelligent people will.
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